>> Learn more about electrical motors’ energy efficiency (Video)

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We see an opportunity in applying concepts from gamification. Which is a proven way of motivating humans to accomplish tedious tasks, e. g. forums on the internet where you can earn reputation/ranks when sharing knowledge or planning poker in Scrum planning sessions. 

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ABB already explored models that incorporate gamification elements, e. g. bet-like agreements with the customers. Such models bear several challenges:

• They are based on contracts, which need to be agreed and adjusted case by case and therefore tend to not scale well. 

• In B2B fun is officially not a thing, we need to set a professional and serious framework to maintain ABB’s reputation as reliable partner.

• How to best engage with multiple stakeholders of the customer, that it considers different needs (site manager, maintenance, procurement, etc.)?

Also, we believe that there might be alternative solutions out there which we are not aware of and might add gamification to our B2B relationships.

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Main requirements:

• Solution shall use elements of gamification to push energy-efficiency-based business models (outcome-based models) in a B2B relation

• Solution shall support “assessments during qualification round to play with us”. Assessment of customer and application, e. g. credit risk, predictable assets, energy monitoring system, …

• Solution shall support “data sharing as part of the game”. Customer needs to agree to share with us their energy data (bills, prices, runtime), solution shall enable sharing of data in a reliable way (certification?)

• Solution shall ensure and maintain “fair play”. Some potential for manipulation of the process by customer to reduce payment as data becomes dependent on selected information sharing

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Deliverables (neither inclusive nor exhaustive):

• An integrated business concept to accelerate implementation of energy efficiency projects covering specific parts of or even entire customer journey  

• A platform that scales and leverages on existing ABB tools and capabilities speeding up the energy efficiency journey 

• A gamified solution making energy efficiency projects attractive and appealing to various stakeholders in the customer organization

 

Depending on the proposed solutions could be legal aspects, financial solution, sales / eCommerce / Contract and Customer Management platform,…

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We are open for out of the box solutions and startups on every step on their growth journey – still we will select the proposed solution according to the following criteria:

• Is the proposed solution and as much as possible integrated business concept to accelerate implementation of energy efficiency projects covering specific parts of or even entire customer journey? 

• Is the proposed solution desirable (voice of customers, success stories) / feasible (can we imagine that we can build, integrate, use this solution) / viable (business case)?

• Is the proposed solution gamifying our B2B relations? Does is motivate humans to accomplish tedious tasks

• Customer needs to agree to share with us their energy data (bills, prices, runtime), solution shall enable sharing of data in a reliable way (certification?)

• Does it support to qualify the customer company (e. g. credit risk, predictable assets), and their energy monitoring system (EMS) needs to be appropriate – to “pass the qualifying round to play with us”?

• Does it support that customers in sharing their energy data (bills, prices, runtime) – support “data sharing as part of the game”?

• Is it a professional and serious solution maintaining ABB’s reputation as reliable partner? Does it mitigate manipulation of the process by customer to reduce payment – how to ensure “fair play”?

• Does it scale well? E.g. contracts to be agreed and adjusted case by case or rather self-service

• Does it help with engaging with multiple stakeholders of the customer, and their differing needs (site manager, maintenance, procurement, etc.)?

• Novelty: is it a new idea with a wow-factor, approaching the topic in a creative way?

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